finishing elements. 3.

Thermography –
I can’t say that I really enjoy the thermography theme that many business cards seem to carry. I was relieved to find something slightly more legitimate than a cheap business card as one of my examples. On the other hand, one of my examples is an old auto center business card that I found from Ohio. The design on it isn’t actually terrible, they have wisely kept it fairly simple. And they have also used thermography on tiny little images, which I also kind of like more than on big titles, like the First Tennessee business cards. Ugly. My second example of thermography is my high school diploma. It actually looks pretty professional and formal, and although I can think of ways I’d rather see my diploma, I have hardly ever actually looked at it since I graduated. Enough money is spent on high school graduations anyway, so I think that if thermography was a slightly cheaper option for the school, they rocked it. It works – there is a thin plastic sheet covering the paper, and so through the plastic it looks shimmery as well as holds a texture. It is legible, and looks completely official.

Perforation/Scoring –
My scored example actually also includes a little embossing as well as some shiny red foil stamping, but it contains an obvious score. It looks as if it has actually be cut part way through, which is understandable to me, because if i paper is thick enough, sometimes it just makes sense and makes a process easier. It is a an old Valentines day card from my aunt. It’s scored in two places, the center fold, and another fold that flips around to form a kind of pocket on the inside of the card. The folds stay in place much better than if they were just bent and folded. I also have an example of perforation in good use. It is kind of a business card/advertisement for an amazing coffee shop in Prague, called Ebel. It looks like a regularly sized business card, but on the bottom, there is an attached 15% off coupon that is held on by perforation. It’s an ingenious idea. People may not ever remember to use the discount, but they will pick up the card because people are always looking for a bargain. And then whether they use the discount or not, they most likely have the advertisement laying around.








March 24, 2009 at 3:45 pm Leave a comment

finishing elements. 2.

Emboss/Deboss –
My examples of embossing are a cigarillo box and a match box. The reason that I kept these and picked them up for this project are because they’re overall nice designs, and the embossing just accentuates that. The cigarillo box is a Montecristo box, and the “MONTECRISTO” and the logo are box embossed. They have metallic accents, too, which makes the box seem more “royal”. The entire box is well-designed. The second example that I brought in is a Dunhill matchbox, which I picked up in Germany just because I liked the design. It has a slide out for the matches, the scratchy part on just one side, and a little lift-up flap that has information inside. It has a simple design on the front, and it is embossed.

Foil Stamp –
Once I started looking, I actually found foil stamping to be fairly common on a few things – foreign currency and different types of tickets. So for my foil stamp examples, I have found a 5 pound note, as well as an older public transportation ticket from Prague. The 5 pound note uses foil stamping almost the same way that watermarks are used on American currency (even though British money also has a watermark in the center). It has a hologram in it, sometimes seeming like a “5”, and when moving it, seeming like a possible queen with sun rays shooting from behind her. The metro ticket from Prague uses the foil stamp for legitimacy as well, I think. It is just an eight-sided star in the upper right-hand corner. It is also a hologram, seeming empty at one point, and then “Praha” appears, and when turned in yet another direction, containing the Prague public transport logo.

passport photo folder.

passport photo folder.


foil stamp on prague metro pass.

foil stamp on prague metro pass.


March 24, 2009 at 3:41 pm Leave a comment

finishing elements.

In Process and Materials, we have been visiting different printers around town, and have researched a short list of finishing elements that can be used in order to differentiate design from the majority. These are my findings.

Binding –
The two examples of binding techniques that I have chosen are fairly normal, but work well and look good. My first example is a paper book that someone brought me from China, with a typical looking Asian binding. It is completely visible, and can be seen on the front and back covers. It’s beautiful, and although it would not work for all types of books, it works well for this small type. My other example is a book that I made for a class two years ago, when I was attending university in London. I think that it is an example of something perfect bound (?), which is just a typical type of binding for novels and longer books. I’m glad that I learned how to create this technique, because I hope to use it quite a bit more in the future.

Fold –
It is pretty typical for me to use this small map as one of my fold examples at this point, since everyone is probably tired of seeing it, but I still am consistently impressed with it when I see it. It is a creative way of folding, and fits a lot of information in a relatively small space. We have talked about how innovative it is, and I still have not really seen anything like it. My second example of a creative fold is a small book that I acquired at some point while travelling through a London airport. I love that towards the end of the booklet, the pages transform into a fold-out map.

prague guide.

prague guide.

perfect bound.

perfect bound.


interesting coil.

interesting coil.


booklet and map.

booklet and map.

March 24, 2009 at 3:36 pm Leave a comment

color picker.

In Professional Practices on Thursday, the group that I am part of – the identity group – was able to help choose colors for our final logo and overall color scheme. We were lucky enough to at least be in on the decision-making process with Casey and Leslie, which was definitely a good experience. I have used and learned a little bit about Pantone colors before, mainly from Tricycle, but this was a pretty short and intense lesson about everything Pantone. Leslie has an amazing full set of Pantone swatch books that we learned how to use and how not to touch, and even though Casey had chosen some of the best color schemes for his logo already, it felt good to be there to agree on the finals.

Pantone swatch books are made to be an exact match to the colors that your final printed (if printed at a legitimate printer) piece will consist of. They mix the colors to the exact number and put a little touch of each in each different Pantone book. There is a few different options that will affect your final outcome, depending on the type of paper you use and what you are using it for. The most commonly used options are the Pantone solid coated and solid uncoated

Set of Pantone swatch books

Set of Pantone swatch books


Although this Pantone set wouldn’t be incredibly useful for most of the student project we put out right now – not to mention way to expensive for most of us – it was awesome to have the chance to learn about one more thing that we may not have gained very much information on until getting into the workplace. Thanks Leslie, for risking your swatches in our untrained company.

March 3, 2009 at 2:55 am Leave a comment

Times Free Press.

Frank Anthony at Times Free Press

Frank Anthony at Times Free Press

On Thursday, February 26, our class was able to go on a guided tour of the Chattanooga Times Free Press. Our tour guide was the infamous Frank Anthony, the VP of Operations at the Times Free Press. It was a priveledge to be informed by someone who is so full of knowledge and knows the newspaper so well.

The most interesting part of the tour was the very beginning, when Mr. Anthony showed us the history of printing, and we were able to see the antique equipment that the Times has in their possession. We were shown steps in years and years of history in just a few minutes, but it is consistenly mind-blowing to me to experience – for just a minute – what creating something like the news has consisted of in the past. Mr. Anthony showed us a Linotype machine and how it worked, and the time that was invested in creating just one or a few lines of type. The Linotype machine was made at the turn of the century and was used until the 1970’s or 1980’s. Unbelievable that in such a long period of time, nothing that worked more quickly than the Linotype machine was created. Compared this to the time we live in now, just a couple decades later, when it is expected that a brand new computer will last only a year or two before it is seen as “out-dated”.

I have also been on a tour of the Basler Zeitung, a newspaper in Basel, Switzerland, and was pleasantly surprised to notice the similarities in the two newspaper processes and the cleanliness of the plants. The people were also all very friendly, and although it seemed like a very high-stress working environment, it all seemed to be under control. I have to admit, it seemed a bit too intense for me, but it would, nonetheless, be an incredible experience for anyone to work in such a fast-paced company.

Thank you, Chattanooga Times Free Press and Frank Anthony, for our very interesting and educational experience.

March 3, 2009 at 1:48 am Leave a comment

paper paper paper paper paper.

On Thursday, February 19, our class had the priveledge of going to visit Paper Plus, a local post in a national chain of paper stores. I know that the most exciting part of this visit to most people in the class was the fact that there was a rack of paper sample books right inside the door, and we were able to take as many as we wanted.

Paper is fascinating to me, and honestly has been since I can remember. I know that people say that a lot, and really just mean for a few years or something, but really…since I can remember. I used to make paper when I was little, and when I lived in Germany I had the amazing opportunity to visit an old-time paper making shop. This inspired me and a friend of mine to re-discover paper again.

At the small and intimate paper mill, we were given the opportunity to stir the rags around in a huge vat, and then dip in a screen and shuffle it in order to get all the water out, and peel the paper out. We were also shown how a paper mill is able to put a watermark into a sheet of paper, which was completely fascinating to me.

Me and this friend that was amazed with me were all about making a buck, and because we lived in Germany, we were unable to have any kind of job; so we would make things and try and sell them on our own tiny blackmarket. After we went to Basel, to the paper mill, we spent an entire Saturday in our dorm kitchen making pink paper out of anything we could find. The only really bizarre thing I remember us including was pink shoe laces. It was kind of a shoddy process, we had to find the screen somewhere and then build frames for it, and at this point I’m actually slightly impressed that we went through with it. Unfortunately, no one was really interested in buying our pink Valentine’s day paper. They had no idea what they were missing. It will be worth millions one day.

So anyway, all of that to say, in a completely roundabout way, that I enjoyed going to Paper Plus. It was an opportunity to be reminded of different paper weights and companies, and gave us the opportunity to start “getting in” with yet another company in Chattanooga. Thanks to Alex at Paper Plus, for listening to our sometimes inadequate questions and filling us with your knowledge.

February 24, 2009 at 11:58 am Leave a comment

PR workshop

On February 18, our class had the opportunity to go and listen to a workshop on press releases given by Janice Hashe. Janice is the editor of Pulse magazine, and has been dealing with press releases for some time now. She has been in Chattanooga since 2006.

It was interesting to go and listen to Janice, because I have never had the patience to sit down and think about organized press releases. For one, I have never had the need for a press release yet in my life; I’m sure I will at some point, though, and so I’m glad that I was forced to sit down and pay attention. The environment was good as well, which added to the comfort of taking in as much as I could about something I have never been particularly interested in.

It was a long workshop, and just a few of the things that I learned were sending a press release to an editor – and how to address the editor, taking photos for stories in the newspaper, and just how engaging a press release needs to be. I feel like I have heard some of these things before, such as an emphasis on spell check and how to send photos, but because I do not pride myself on how well I write, I have never considered the fact that what I write for a press release needs to be interesting and interacting from the beginning.

One of the things that Ms. Hashe stressed the most was the importance of contact information, and listing your own contact over and over throughout a press release. If this does not happen, the editor automatically has no desire or time to try and figure it out.

February 24, 2009 at 11:47 am Leave a comment

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