Posts filed under ‘09_361_sp_ProMat’

synopsis for completing the printers guide.

The printer guide project has been one in which I gained a lot of knowledge with issues that I have already had much experience with in the past. It has been interesting in this way, because I was half expecting it to be an easy throw-together type piece, which it definitely ended up not being. I am happy about this, though, because it has provided some challenges for me that I feel have improved my design in some way.
I love using InDesign, and have much preferred that over Illustrator for the last couple years, but during this project, I have come to appreciate Illustrator for easiness of some processes, such as manipulation to anything. I love the structure of InDesign, but sometimes it is a relief to just move into Illustrator and feel much more free.
My first layout for the guide was a total flop, which at first was disappointing because I really did research my idea for it; i looked through a series of constructivist-type design, which I have fallen slightly in love with over the past year or so. Although I thought it was working at first, I soon realized that it was not the way to go, and that I needed to figure something else out. I have also gained a massive interest in sewing in the last couple years, and although I do not really have any skills in that area yet, I decided to go with some kind of just creative theme. I found images online that seemed to work together well; strangely this included a hang sewing mixed with a diagram of ink rollers on a letterpress. I loved the shapes of the rollers from the side and incorporated that into my design.
My last design element that I decided to use was the word meaning “to make”, or “to do” in Czech, with stitches leading to it. Although I am anything but fluent in the language, I feel that it is closer to my heart language in some ways than english is. I did not use the word delat to draw other people closer to my guide, but simply used it for myself, to add something of my past into my work.

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April 16, 2009 at 5:44 am Leave a comment

visit to allegra print & imaging

On Tuesday, April 14, our class was able to go to Allegra Print & Imaging.

This was an interesting field trip for me because I did a small bit of research on Allegra for our Printers Guides. I have included my final page layout for Allegra. At the beginning of this week, I was kind of terrified already knowing that there would be a huge lack of time in my life for the next 5 to 7 days; I was kind of stressed out about going to Allegra for a field trip instead of staying in class to work on upcoming projects, but I do not regret going, and it was probably in my top 10 of field trips I’ve ever gone on. That’s standing up against some pretty awesome places and tours, so I say it as a very positive thing.

Allegra is very welcoming from the first time you walk in the door; they have customer service right there waiting for you to help you. We started right away by going to the small but nice graphic design area of the company, moved onto the black and white small size printing area, and then went on to learn about the printing processes that go on in the next room down. It was completely fascinating to hear Jim talk about the printing presses and what can and must be done on them. It didn’t seem like he ever lacked any of the information that we were hungry for, but kept telling us everything he knows – in understandable terms – about printers and the printing process. We went into the warehouse part of the company then and saw their binding, folding, and glueing techniques.

Again, like RMG, it was good to see a local company doing so well for themselves.

April 16, 2009 at 5:43 am Leave a comment

RMG trip.

When we went to RMG, or National Print Group, I was excited to see what they were all about, but had no idea what to expect. They are huge. Although they have a graphic design department, they mainly just print massive things. They do work for some impressively large companies, such as Wal-Mart, Lowe’s, and Target. They have huge printing presses, HUGE ones. They have the largest printing press in the world. Mind-blowing. It was awesome to be able to see and kind of feel a part of. They also have rooms of guilitines and binding and folding machines. After being there and seeing everything and learning more about their company, I feel lucky to have been able to visit it and see everything that they are doing.

When we first went into RMG, we were warmly welcomed and then briefed on what we would soon be seeing throughout their company. They have a really large space of three, maybe four buildings. As we walked from one to the next, it was just almost alarming to be going into yet another building. Before entering the next building, I was never able to guess what else they could possibly be housing. We saw them printing certain things, mostly fairly small things, and were able to feel free to ask questions at any moment. It was very helpful and definitely a good experience to see all the good things happening at RMG, and to know that they are happening there as well as other places in our city.

April 16, 2009 at 5:32 am Leave a comment

finishing elements. 5.

Packaging –
For my two packaging items, I used a gift card box that I received at Christmas. It has cheesy design on it, which I am not incredibly proud of, but I think that the product design of the case is helpful and reusable. It would be a useful container for business cards or something like that. The other package I found is from an LG chocolate phone. I like it and have kept it for awhile because I was pretty impressed that a box just from a phone had so much thought put into it; it’s a sturdy box made with textured paper outside and a flap over the front edge that is magnetic to the rest of the box.

Duotone –
I do not feel like I have a lot of resources for finding duotone photos within ads, but that’s probably a lie and a bad excuse. The only thing I found, though, was a couple photos of famous people next to each other in GQ. Amazing magazine, admittedly not so amazing photos or treatment.

package

package2

package3

package4

package5

duoton

April 16, 2009 at 3:52 am Leave a comment

finishing elements. 4.

Varnish –

The examples that I found for varnishing paper are a Casa Bugatti brochure/magazine, and a tag that includes extra buttons. The Casa Bugatti magazine is kind of a reverse spot varnish, covering almost the entire front cover, except for the sub-headline and the very outer edges. So the whole cover is shiny, and although this is an odd treatment, it strangely still makes the headline stand out. It also feels nice on the majority. The second example, the Tatuum tag that I found, is a tag on a string, as well as an envelope – the sport varnished part  – as well as a clear tag specifying that it is duck down. The spot varnishing is the name of the company, and is in the same color of white as the background, but stands out because of the shininess.

Die-cut –

My die-cut examples are the Stefan Sagmeister collection “Things I Have Learned in My Life So Far”, and a weird St. Patty’s day card that my Aunt Jane send me. The Sagmeister collection is pretty recognizable now, but is still seen as being incredibly well done. The box/cover is die-cut to reveal holes in Sagmeister’s face, which can be refilled with different covers of the different books. The other example, the card, has a toilet on the front, and there is a hole in the toilet seat, and there is a leprechaun’s face and hat poking through. You can then open the card to reveal “Beware of Wee People”, and the leprechaun is dripping. It’s really quite strange, I kind of forgot about how weirded out I got when I received it.

Stefan Sagmeister's.
weird die cut.

weird die cut.

spot varnish

spot varnish

spot varnish. 2.

spot varnish. 2.

April 16, 2009 at 2:53 am Leave a comment

finishing elements. 3.

Thermography –
I can’t say that I really enjoy the thermography theme that many business cards seem to carry. I was relieved to find something slightly more legitimate than a cheap business card as one of my examples. On the other hand, one of my examples is an old auto center business card that I found from Ohio. The design on it isn’t actually terrible, they have wisely kept it fairly simple. And they have also used thermography on tiny little images, which I also kind of like more than on big titles, like the First Tennessee business cards. Ugly. My second example of thermography is my high school diploma. It actually looks pretty professional and formal, and although I can think of ways I’d rather see my diploma, I have hardly ever actually looked at it since I graduated. Enough money is spent on high school graduations anyway, so I think that if thermography was a slightly cheaper option for the school, they rocked it. It works – there is a thin plastic sheet covering the paper, and so through the plastic it looks shimmery as well as holds a texture. It is legible, and looks completely official.

Perforation/Scoring –
My scored example actually also includes a little embossing as well as some shiny red foil stamping, but it contains an obvious score. It looks as if it has actually be cut part way through, which is understandable to me, because if i paper is thick enough, sometimes it just makes sense and makes a process easier. It is a an old Valentines day card from my aunt. It’s scored in two places, the center fold, and another fold that flips around to form a kind of pocket on the inside of the card. The folds stay in place much better than if they were just bent and folded. I also have an example of perforation in good use. It is kind of a business card/advertisement for an amazing coffee shop in Prague, called Ebel. It looks like a regularly sized business card, but on the bottom, there is an attached 15% off coupon that is held on by perforation. It’s an ingenious idea. People may not ever remember to use the discount, but they will pick up the card because people are always looking for a bargain. And then whether they use the discount or not, they most likely have the advertisement laying around.
therm1

perforation.

perforation.

perf21

scores.

scores.

thermography

March 24, 2009 at 3:45 pm Leave a comment

finishing elements. 2.

Emboss/Deboss –
My examples of embossing are a cigarillo box and a match box. The reason that I kept these and picked them up for this project are because they’re overall nice designs, and the embossing just accentuates that. The cigarillo box is a Montecristo box, and the “MONTECRISTO” and the logo are box embossed. They have metallic accents, too, which makes the box seem more “royal”. The entire box is well-designed. The second example that I brought in is a Dunhill matchbox, which I picked up in Germany just because I liked the design. It has a slide out for the matches, the scratchy part on just one side, and a little lift-up flap that has information inside. It has a simple design on the front, and it is embossed.

Foil Stamp –
Once I started looking, I actually found foil stamping to be fairly common on a few things – foreign currency and different types of tickets. So for my foil stamp examples, I have found a 5 pound note, as well as an older public transportation ticket from Prague. The 5 pound note uses foil stamping almost the same way that watermarks are used on American currency (even though British money also has a watermark in the center). It has a hologram in it, sometimes seeming like a “5”, and when moving it, seeming like a possible queen with sun rays shooting from behind her. The metro ticket from Prague uses the foil stamp for legitimacy as well, I think. It is just an eight-sided star in the upper right-hand corner. It is also a hologram, seeming empty at one point, and then “Praha” appears, and when turned in yet another direction, containing the Prague public transport logo.

passport photo folder.

passport photo folder.

deboss2deboss3

foil stamp on prague metro pass.

foil stamp on prague metro pass.

foil2

March 24, 2009 at 3:41 pm Leave a comment

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